TRIFED bags the award for excellence in PSU for investment

New Delhi: Team TRIFED, led by Pravir Krishna (IAS), Managing Director of TRIFED, has won four awards in the 19th Global edition and the 4th India Edition of World Leadership Congress & Awards. The Economic Times presents Business Leader of the Year, which took place in Mumbai on February 17.

Recognised for its diligent efforts towards the transformation of lives of the tribal population across the country, TRIFED won a collective award of Excellence in PSU – for investment in start-ups in the 'Organisational Award Category.' While Managing Director won three awards in the individual category for his exemplary and inspirational leadership – 'CEO of the Year,' 'Brand Builder of the Year' and 'Entrepreneur of the Year.'

Hosted by the World Leadership Congress & Awards, the Economic Times presents Business Leader of the Year, recognises the ability of leaders to steer their organisations through turbulent times and contribute to the country's development.

The awards are a recognition of Krishna's leadership and TRIFED's contribution towards the livelihood generation of the entire tribal community and making them self-reliant. Over the past three years, under Krishna's guidance, TRIFED has accelerated its mission in empowering the tribal community through the implementation of pathbreaking initiatives such as the Van Dhan Yojana, the MSP for MFP Scheme and in promoting tribal commerce through offline events such as exhibitions like Aadi Mahotsav etc. and online platforms such as the Tribes India marketplace and retail outlets such as Amazon, Flipkart.

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Believing firmly in a bottoms-up approach when it comes to tribal welfare and development, it is with a passion and drive that Krishna and the entire team at TRIFED have been working the past year especially more so during this unprecedented COVID-19 crisis. The mission is to create an Atmanirbhar Tribal India.

This turnaround of TRIFED has been recognised earlier when the team and Krishna won three awards in the virtual edition of National Awards for Excellence – PSU held on October 14. Krishna was awarded two individual awards for the exemplary and inspirational leadership in the CEO of the Year and Visionary Leadership Award categories and TRIFED, a collective award in the Investment in Start-Ups category.

Krishna is a 1987-batch Indian Administrative Service Officer (IAS) officer of Madhya Pradesh. Earlier, he also was named as one of the '50 Most Influential Indian 2020', a list of influential Indians prepared by Fame India, Asia Post and PSU Watch in 2020.

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